During the keynote where he introduced iDVD, Jobs criticized competitors' predictions that the personal computer was "yesterday's platform" and would be supplanted by internet-connected mobile devices. According to Apple, encoding an hour-long DVD with the Velocity Engine would take 2 hours, as opposed to 25 hours with software encoders. It encoded movies to the MPEG2 format required by DVD players, using the PowerPC G4's AltiVec SIMD execution unit (called the "Velocity Engine" by Apple). IDVD 1 had a brushed-metal, single-window interface, and includes pre-made themes, as well as the ability to create custom themes. Simultaneously with iDVD, Apple announced DVD Studio Pro, a DVD authoring tool for professional users sold separately from Final Cut Pro. iDVD was bundled with Power Mac G4 models with a SuperDrive, and Apple also began selling writable DVDs for $10 each. The intended workflow was for users to be able to record footage with a digital camcorder, import it and edit it in iMovie, and then use iDVD to add DVD menus and burn their movie to a writable DVD. Steve Jobs introduced iDVD at Macworld Expo SF in January 2001, as a companion tool to iMovie. Announcement iDVD 2 had the same minimalistic brushed metal interface as iDVD 1 Jobs rejected Evangelist's early design proposal in favor of a simpler single-window interface. One of the acquired Astarte employees was Mike Evangelist, responsible for iDVD's product marketing and design. In April 2000, Apple bought Astarte's DVD department and used their software as the basis for DVD Studio Pro, while also creating a simpler version for consumers, iDVD. Apple executives decided to add DVD-R drives to Macintoshes and make a simple tool to burn these movies. Apple had already released iMovie, and Steve Jobs thought users would want to burn their iMovie projects onto a DVD to show their movies to friends and family. IDVD was part of Apple's push into digital video in the late 1990s and early 2000s. iDVD also incorporates a "OneStep DVD" function, which automatically rewinds the connected miniDV-tape camcorder, imports its footage, and directly burns it to a DVD. A menu bar button lets users enable gridlines showing the TV-safe area (as old televisions often cut off some of a video's outer areas). The Map view includes an Autoplay tile, and any video dragged onto that tile will automatically play when the DVD is inserted into a player, before the menu appears the DVD may consist of nothing but Autoplay material, and hence contain no menus. iDVD also has a Map view, which shows a flow chart of the project's menu hierarchy. iDVD's Media panel can be used to import media from the user's iTunes library, iPhoto library, and Movies folder. In the case of iMovie projects, scene selection menus are automatically created in accordance with chapter markers that were set within iMovie. iMovie projects and iPhoto slideshows can be exported from those applications to iDVD. IDVD integrated tightly with the rest of the iLife suite. If users add more movies than can fit on one screen, iDVD adds submenus to fit those new movies. Depending on the selected theme, each menu screen can have between 6 and 12 buttons. On the burned disc, these "drop zone" movies and slideshows play on a loop while viewers are in a menu. Most themes include "drop zones," decorative placeholders for movies, slideshows, or individual photos. (In iDVD, the term button refers to thumbnails like "Play" and "Scene Selection" in DVD menus, that can take viewers to different parts of the movie these buttons can be selected with the TV remote when playing a burned disc. Users can customize the fonts, add freeform text boxes, and change the position and style of buttons. Themes set the layout, background art, typography, and soundtrack for DVD menus and submenus, and each theme includes a main DVD menu, a chapter navigation menu, and an Extras screen. IDVD includes over 150 Apple-designed themes. Early versions were received positively, but later versions languished as internet video overtook DVDs, and iDVD was abandoned in 2011. It was created as part of Apple's "digital hub" strategy, as a companion tool to iMovie. IDVD lets users design DVD menus (like a main menu and chapter selection menu) and burn movies, slideshows, and music onto a DVD that can be played on a commercial DVD player. IDVD is a discontinued Mac application made by Apple, which can be used to create DVDs. Homepage at the Wayback Machine (archived January 18, 2012)
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